Polls have been pointing in the direction of increased interest in beer over wine. Even more interesting is that these polls are targeting women to find out what our preferences are. Do we need a Gallup Poll to tell us something that we women already knew?
No, but, maybe the polls are a wake up call to the industry. Women have always enjoyed beer. There are definitely some aspects of beer that make it more challenging for us to warm up to.
Stroll down the aisle of your favorite bottle shop or liquor store and what do you find? I will tell you what I find. Rows and rows of stupid looking labels on six packs. This does not make me want to take any of the bottles home, to a party or any place else. Many of the labels derogatory and on the verge of insulting intelligence.
As a intelligent and educated women, I want to pick a bottle that speaks to me with intelligence and sophistication. If beer consumption is still being dominated by men it is only because they don't mind being seen at the check out stand with a six pack of crazy, unattractive, labeling.
I spoke with owner of NapaSmith Brewing Co. and shared with him this small detail. Looks may not cover up a poor beer, but if you have a really good beer, give it a really good label.
No comments:
Post a Comment